eMUSIC AND V2 MAKE SWEET MUSIC TOGETHER ON TOUR WITH THE RAKES --

Sponsorship Promotes ‘Ten New Messages’ Album

NEW YORK and LONDON, Mar. 19, 2007 -- eMusic announces today that it has united with renowned independent record label V2 Music Group (Bloc Party, Paul Weller, Stereophonics) to co-sponsor art-rock band the Rakes’ biggest ever UK tour running March 19 - 31. eMusic, the world’s largest retailer of independent music and the world’s second largest digital music service after iTunes, will distribute co-branded music download cards at all the concerts, offering a 25-free-track trial of the eMusic subscription service. The cards also will promote the Rakes’ new album Ten New Messages (out today) including an exclusive acoustic version of the hit single “We Danced Together,” currently available on eMusic. Concert-goers will be directed to a special landing page (http://www.emusic.com/the rakes) where they can readily access the music.

Ten New Messages is the critically-appraised second album from London’s most switched-on, keyed-up young band. It is literally ten new messages contained in ten new songs. “We Danced Together” is a huge pop tune already leaping out of radio speakers -- it’s a song about romance in the face of street curfews, debris and flying bullets. Musically for The Rakes, it was about broadening their palette. ‘We’ve not gone avant-garde or experimental or anything,’ the band say. ‘We’ve just got better at our jobs’.

“Our partnership with V2 Music reaffirms the strong relationships we share with the independent labels and how we work together to bring exciting new music to our audience,” said Madeline Milne, General Manager of eMusic Europe. “It’s extremely beneficial to the Rakes as well, who will win new fans and increase their sales through high profile promotion on the eMusic website.”

“We find eMusic to be an excellent service,” said Beth Appleton, Head of New Media and Business Development at V2 Music. “With their absolute commitment to independent music, eMusic offers our independent artists a terrific opportunity to establish a deep connection with an audience that’s passionately interested in the kind of groundbreaking new music that’s emblematic of V2.”

The promotion begins today and will run for the duration of the Rake’s UK tour, reaching more than 22,000 fans. The complete listing of eMusic-sponsored tour dates is as follows:

Rock City Nottingham 19 March
Vicar Street Dublin 20 March
Barrowlands Glasgow 21 March
Octagon Sheffield 22 March
UEA Norwich 23 March
Ritz Manchester 25 March
Academy Newcastle 26 March
Academy Birmingham 28 March
Academy Bristol 29 March
Guildhall Southampton 30 March
Brixton Academy London 31 March

About V2 Music Group
Legendary independent record label V2 Music (http://gb.v2music.com) was founded in 1996 by Richard Branson, four years after he sold Virgin Records to EMI. Over the years V2 acquired Junior Boy's Own, Gee Street Records, Blue Dog Records and Big Cat Records. The label also licenses many labels, such as Wichita, Luaka Bop, City Slang, Modular, and Fania Records. Its diverse roster includes the likes of Bloc Party, Duke Special, Isobel Campbell, Paul Weller and the Stereophonics. V2 now operates in Australia, Belgium, Canada, France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom, and United States. In 2006 Branson sold V2 Records North America to Sheridan Square Entertainment who has since merged with V2 North America with their label Artemis Records.

About eMusic
eMusic (http://www.emusic.com) is the world's leading digital retailer of independent music, second only to iTunes in number of downloads sold. The eMusic Web site offers a global catalogue of more than 2 million tracks from established and emerging artists in every genre from the world's leading independent labels. Created by music experts for music fans, it features award-winning editorial content, a vibrant online community and unrivaled music discovery tools. A subscription-based service that offers 25 free downloads at sign-up, eMusic gives consumers an inexpensive, low-risk way to explore great new music they wouldn't find otherwise, and unlike other download services, its universally compatible MP3 files play on any device including the iPod®. Based in New York with an office in London, eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.

NOTE: eMusic is a registered trademark and eMusic.com is a trademark of eMusic.com Inc. All other trademarks are the property of their respective owners.