eMusic Review
With this landmark 1969 release, Isaac Hayes not only established his stylistic identity and importance as a solo artist, he helped usher African-American popular music into the album era. Though it was not his debut album as some have stated, Hot Buttered Soul was his first major work outside the successful songwriting partnership he had established with David Porter. Hayes abandoned the previously dominant three-minute love song format, instead opting for an elaborate production with multi-tracked voices and instruments that paved the way for the invigorating Gamble/Huff club-floor epics of the '70s. He reconfigured such already shopworn pop hits as "By the Time I Get to Phoenix" and "Walk On By," turning them into compelling narratives with multiple sections, sweeping orchestration, and his own robust, sensual baritone framed by slashing piano and organ solos. The results (multiple gold sales, widespread FM radio airplay) forever shattered the notion that R&B and soul fans wouldn't buy albums, and influenced other artists like Stevie Wonder and Marvin Gaye, whose subsequent ambitious, challenging works like Innervisions and What's Goin 'On owe a debt to Hot Buttered Soul.