The Noyelle Beat

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EDITOR'S PICK

Total Tracks: 13   Total Length: 38:48

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Amelia Raitt

eMusic Contributor

Amelia Raitt is a former writer for the television program Mr. Belvedere and has been writing about pop music of all colors and stripes for eMusic since 2005. S...more »

03.15.10
Standard Fare, The Noyelle Beat
Label: Bar/None Records

Sheffield trio Standard Fare's dryly self-effacing name hides an exuberant heart; their sound may be familiar, but their energy is one-of-a-kind. Lead singer Emma Kupa belts her yearning, on-the-nose lyrics (sample: "I'm only twenty-two, I still don't what it is that I'm supposed to do") with an endearingly sideways croon that pretty much encapsulates Holden Caulfield's definition of "muckle-mouthed": "When she was talking and she got excited about something, her mouth sort of went in about 50 directions, her lips and all." This infectious excitability powers an immensely likeable debut effort, equal parts Love Is All chirpiness, Braid earnestness, and sugary pop smarts that recall the recent Aussie exports Cut Off Your Hands. They also sneak in a welcome dash of perversity: "Fifteen" is a story, told from Emma's point of view, of waking up mortified after screwing a fifteen-year-old. Whoops!

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infectious...

SemolinaPilchard

for its's choppy, driving rhythms and honest lyricism. This is really growing on me after I took a flyer on it. I get a bit of The Smiths in their song structures and drive and certainly some of The Modern Lovers from their plaintive, lovesick expressions. Very upbeat. Try out Nuit Avec Une Amie or Dancing if your are hesitant on buying all.

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fun stuff

meewa

the choppy rythmic parts of life without buildings, with a dash of thao's sweetness and rainer maria boy-girl vocal interplay, but with better male vocals.

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Could Be The Next Big Thing?

Evil2win

They had me at "Love Doesn't Just Stop". But then! It got even better. Listen for yourself ... be seduced.

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They Say All Music Guide

The Sheffield-based Standard Fare are, on the face of it, exactly the kind of perfect indie pop that generations of critics constantly dream of — they’re British, they make a virtue of being understated and ragged around the corners, and they’re dedicated to the idea that the basic guitar-bass-drums format will never die. But given that generations of bands have pursued the same combination, the trio needs to aim higher to stand out. On their debut, they show promise without fully making a stamp of their own yet. Their strongest point lies in the singing of bassist Emma Kupa — there’s an unsettled, quavering edge in songs like “Love Doesn’t Just Stop” or “Fifteen” that steers clear of prim formality for something just that much messier, much more yearning, which matches the romantic angst featured throughout. At her sweetest, as on “Married,” she still has a catch in her singing that suits the sense of a big step taken in life, while her turn on the closest thing to an anthem on the album, “Philadelphia,” captures the sheer rush and frustration of long-distance love perfectly along with the music. In contrast, guitarist Danny How’s singing is fine enough but somewhat more anonymous in comparison — in a way, it’s a parallel to the band’s contemporaries the XX, even if the music is radically different. For all of the band’s sense of their hearts being in the right place, though, The Noyelle Beat has the feeling of those many acts who loved the Smiths two decades earlier but didn’t quite have the range both Morrissey and Marr brought from their backgrounds to the form — it’s a pleasant album for what it is, but the bandmembers need to build on their best qualities in the future. – Ned Raggett

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