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How Do You Like the Sound of That

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Amplified Heat

 
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How Do You Like the Sound of That
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  • They Say...

    Amplified Heat are an old-fashioned, unreconstructed blooze-boogie band in the 1970s tradition, given just enough of a modern twist to potentially appeal to the White Stripes/Kings of Leon audience. At heart, however, this Austin-based outfit are the musical sons of hopelessly unfashionable acts like Savoy Brown, Foghat and post-psychedelic Status Quo. Even when performing while fully dressed, singer Jim Ortiz sounds like someone whose preferred stage costume involves a bare chest and a buckskin vest. With feathers. Maybe a headband. A scan through the song titles confirms this spiritual homeland: "Tough Guy," "Rambler," "Man on the Road," even the rather too on-the-nose instrumental "Amplified Boogie." What saves How Do You Like the Sound of That from complete lameness is that Amplified Heat have wisely jettisoned the one thing that made '70s boogie irredeemably awful: bloat. The two longest songs on the album barely break five minutes, and a solid majority of the album's 11 songs are safely under three-and-a-half. Combined with the band's youthful energy and preference for faster-than-boogie tempos, How Do You Like the Sound of That manages to avoid the battery of smart-alecky answers that could potentially respond to the cocky album title.

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