VII

They Say...

Review by Michael Sutton, All Music Guide

VII is often slighted among Gene Loves Jezebel followers because it strays from the group's '80s hybrid of goth and glam. But VII is a Gene Loves Jezebel album in name only, as Jay Aston's twin brother Michael is nowhere to be found. Nothing on VII is as dark as "Screaming for Emmalene/Scheming" or as bouncy as "The Motion of Love," so fans of pre- and post-Discover Gene Loves Jezebel might be a little alienated. The band can't even be labeled goth anymore -- not even close. However, taken on its own, VII is a welcome comeback from a group that seemed lost after 1987's The House of Dolls. The inconsistencies of 1989's Kiss of Life and 1993's Heavenly Bodies can now be forgiven. VII has the sound and spirit of an artist who has matured and become more introspective. The party's over, and mellow, melodic songs such as "When We Were One" and "Heroine" are about as far from Gene Loves Jezebel's dancefloor hits "Desire" and "Heartache" as they can get. The pretty balladry of the Verve seems to be an inspiration, and Bob Dylan as well. Aston obviously wants to be taken seriously; after all, Gene Loves Jezebel was once seen as new wave's equivalent of a hair band -- flash and no substance. Fortunately, VII avoids being bland because of the catchy lyrics and engaging guitar work, especially the Cure-like ringing riffs of "Who Wants to Go to Heaven?" and the chiming notes of "Love Keeps Dragging Me Down." Odd to hear such a subtle record from a group that used to be so flamboyant, but VII proves that adulthood doesn't have to be dull. Like Echo & the Bunnymen's late-'90s discography, VII shows how a '80s post-punk icon can age gracefully.