Icon: Eminem
By Jayson Greene, Managing Editor
Every rapper has a pseudonym or five, and every major pop star has toyed with an "alter ego." But no one turned those personalities into a bloody Cuisinart blur like Marshall Mathers, aka Eminem, aka Slim Shady. In his hands, identity was more than a branding exercise: It was a thrilling, high-stakes card game. When he lost control of it, it nearly devoured him whole, and he emerged from the resulting depression and drug addiction… more »
