Singer and songwriter Marc Broussard’s self-titled fourth album — and his second for Atlantic — moves away from his back-to-basics approach with 2008′s Keep Coming Back. He and Atlantic decided to up the ante commercially here. They enlisted producer Jamie Kenney (who co-wrote and arranged the album’s songs, played keyboards, and basically ran things; he is primarily known as a Contemporary Christian music producer). He understood (as did Broussard) the label’s plan to launch its artist as a pop crossover talent. The album’s first single, the pre-release “Only Everything,” with its 21st century clash of programmed synthesizers and loops, compressed drums, and ghostly traces of old-school soul, did very well at Hot AC stations across the country. It’s also indicative of the way the entire album sounds. – Thom Jurek