Oh, Inverted World

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Oh, Inverted World album cover
Album Information
EDITOR'S PICK

Total Tracks: 11   Total Length: 33:51

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Douglas Wolk

eMusic Contributor

Douglas Wolk writes about pop music and comic books for Time, the New York Times, Rolling Stone, Wired and elsewhere. He's the author of Reading Comics: How Gra...more »

03.15.10
So consistently pretty that it's easy to keep playing it until it sinks in
Label: Sub Pop Records

Before two songs from the Shins' debut album appeared in 2004's Garden State (and the rest is history, etc.), singer/guitarist James Mercer's various projects had been an indie-pop cult item for a decade — Flake, Flake Music, and this relaxed, chiming band whose songs get twistier and deeper the more closely you listen to them. Oh, Inverted World sounds at first like it's drifted in from an AM radio that picks up alternate-world '60s singles, with hooks that feint away whenever they threaten to get too obvious and lyrics that dance up to the edge of meaning, show off their filigreed phrasemaking ("New slang when you notice the stripes, the dirt in your fries"), then dart off. But it's a grower of an album, and so consistently pretty that it's easy to keep playing it until it sinks in; eventually the sneaky construction of songs like "Know Your Onion!" and "Caring Is Creepy" becomes impossible to shake off.

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aka... the Garden State Soundtrack

guthrieandme

In case you missed the other songs from Garden State... the Shins WILL change your life.

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Never gets old

Cazneau

Chutes Too Narrow may grab you with a few more instant pop gems. But after growing weary of those, I find myself returning to Oh Inverted World. It just doesn't grow old. An album to be played in the morning over a cup of coffee.

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It didn't change my life...

alexashton

...but it sure is an awfully good album. Perfect melodic pop rock for the modern age.

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not caring about this is creepy

sameoldparadise

c'mon, supertramp never sounded like they recorded in a campbell's tomato soup can.....the first song is called caring is creepy.....caring is creepy....caring is creepy....you should already be convinced

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well crafted...maybe too well.

Sundial6

This is what others in this genre shoot for. More to the point, In makes good on all levels of what listening to great melodic lyric and sound does to us all...it makes us wish every day could feel surreal..with out drugs of course! Very high praise indeed. 'Caring is creepy' sets the tone. For some strange reason the group 'Super Tramp' comes to mind..

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The Shins’ first full-length is a definitive indie rock album of the 2000s not just because of its thoughtful, tuneful songs, but also because of the vivid portrait it painted of indie culture. After the high irony of Pavement and other ‘90s standard bearers, indie rock began moving into more emotionally forthright territory. Oh, Inverted World is the sound of realizing there’s more to life than being a smart-aleck — but also not being ready to open up completely. The album’s first song, “Caring Is Creepy,” sums up the typical indie response to emotional situations with its title alone, but it also introduces James Mercer’s delicate, dryly witty take on that attitude. Hyper-literate lyrics like “It’s a luscious mix of words and tricks” suggest someone who’s better with words than with feelings, yet Mercer’s high, wavering tones — which are as awkward as they are beautiful — prove otherwise. Caring might be creepy, but it’s hard to avoid; the rest of Oh, Inverted World chronicles this post-ironic vulnerability, wrapping it in jangly guitar pop that echoes the Kinks, Zombies, and Beach Boys. This may not be the most innovative sound, but it makes Mercer’s boy meets girl, boy runs away, boy comes back, girl runs away travails all the more familiar and relatable. And, of course, just how good the album’s songs are can’t be overlooked. “Know Your Onion” practically jumps out of its skin, bursting with British Invasion riffs and angst that goes way beyond adolescence; “New Slang” tempers a yearning that curdles into bitterness with a beautiful melody and a ghostly falsetto coda. More importantly, all of Oh, Inverted World’s songs hang together in an immensely satisfying way. “Weird Divide” is a backyard Pet Sounds: its winding melody channels that point in the summer when it’s too hot to care much about anything, punctuating it with percussion that evokes incessant sprinklers. An airy feel runs through the album, from “Girl on the Wing”’s bird imagery and pristine harmonies to “Girl Inform Me”’s giddiness to “One by One All Day”’s psychedelic coda. As things wind down, “Your Algebra”’s spooky chamber pop and “The Past and the Pending”’s acoustic musing foreshadow the experiments the Shins undertook on later albums. Oh, Inverted World is so full of ideas and emotions, and so fully realized, that it’s hard to believe it’s just 33 minutes long. Whether or not the album lives up to the breathless “It’ll change your life!” claims made about it in Garden State, the less ironic direction of 2000s indie begins here. – Heather Phares

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