eMusic Review 0
When Dennis Edwards replaced David Ruffin in the Temptations in 1968, producer/songwriter Norman Whitfield gave a brand new bag to Motown's most popular male group. Introduced to the psychedelic sounds of Sly and the Family Stone via Temp's member Otis Williams, Whitfield took Stone's fusion grooves and made them cinematic. Starting with "Cloud Nine," Whitfield de-emphasized Ruffin's departure by distributing the vocal line across the Temptations' widely differing voices á la Sly and Family, while white session guitarist Dennis Coffey brought the wah-wah of Jimi Hendrix. "Cloud Nine" won Motown its first Grammy, and it established the label's new sophisticated, yet streetwise style soon embraced by all of its stars. For its 1969 sequel "Runaway Child, Running Wild," Whitfield expanded the track's length to nearly 10 minutes, and the prototype for disco's extended mixes was born.
What distinguished Whitfield's sprawling productions from lengthy acid-rock tracks was that they weren't mere jams. Based on verses and choruses just like the group's early hits, "Papa Was a Rolling Stone" and the others are paced as miniature symphonies with multiple peaks and valleys. The same strings that gave Motown its density during the mid '60 were now isolated over the beat.… read more »