Biography Wikipedia
Wikipedia:
Scott Alexander (born 1976) is a British millionaire and nouveau riche socialite featured in Britain's Biggest Spenders and often quoted as being "the most vain man in Britain". Alexander is frequently seen in media. One of his most well known projects was to buy a Bulgarian town in 2006 and change its name to Alexander.
Professional background
Alexander is an active trader in real estate and premier cars. He is also a professional life coach. His property development business went bankrupt in 2009.