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Master P created a hip-hop empire without registering on any mainstream radar. For several years, he operated solely in the rap underground, eventually surfacing in the mid-'90s as a recording artist and producer who knew exactly what his audience wanted. And what they wanted was gangsta rap. With his independent label No Limit, Master P gave them gangsta rap at its most basic -- violent, vulgar lyrics, hard-edged beats, whiny synthesizers, and blunted bass. He wasn't a great rapper, nor was anyone on No Limit; occasionally, the No Limit rappers were even talentless and clumsy. But in a time when major labels were running away from the controversy that gangsta rap caused and Dr. Dre, the father of the genre, was proclaiming it dead, Master P stayed on course, delivering album after album of unadulterated gangsta. It was recorded cheaply and packaged cheaply, and almost all of the records on No Limit were interchangeable, but that didn't matter, because Master P kept making money and getting paid.
Appropriately for someone who operated outside of conventional hip-hop circles, Master P (born Percy Miller, circa 1969) didn't come from such traditional rap locales as New York or California. Master P was based in New Orleans, a city with a rich musical tradition that nevertheless had an underdeveloped hip-hop scene. It also had an unspoken violent side that affected Master P as a teenager. After his parents' divorce, he moved between the homes of his father's mother in New Orleans and his mother in Richmond, CA. During his teens, he was on the outside of the drug and hustling culture, but he also pursued a love of basketball. He won a sports scholarship at the University of Houston, but he left the school and moved to Richmond, where he studied business at Oakland's Merritt Junior College. His grandfather died and left him ten thousand dollars in the late '80s, which Master P invested in No Limit Records. Originally, No Limit was a store, not a label.
While working at No Limit, Master P learned that there was a rap audience who loved funky, street-level beats that the major labels weren't providing. Using this knowledge, he decided to turn No Limit into a record label in 1990. The following year, he debuted with Get Away Clean and later had an underground hit with The Ghettos Tryin to Kill Me! in 1994. Around this same time, the compilation West Coast Bad Boyz, which featured rappers Rappin' 4-Tay and E-40 before they were nationally known, was released and spent over half a year on the charts. These latter two albums were significant underground hits and confirmed what Master P suspected -- there was an audience for straight-ahead, unapologetic, funky hardcore rap. He soon moved No Limit to New Orleans and began concentrating on making records.
By the mid-'90s, No Limit had developed its own production team, Beats by the Pound (comprised of Craig B., KLC, and Mo B. Dick), which worked on every one of the label's releases. And there were many releases, hitting a rate of nearly ten a year, all masterminded by Master P and Beats by the Pound. They crafted the sound, often stealing songs outright from contemporary hits. They designed album covers, which had the cheap, garishly colorful and tasteless look of straight-to-video exploitation films. And they worked fast, recording and releasing entire albums in as quickly as two weeks.
Included in that production schedule were Master P's own albums. 99 Ways to Die was released in 1995, and Ice Cream Man appeared the following year. By the time Ghetto Dope was released in the late summer of 1997, Master P had turned No Limit into a mini-empire. He had no exposure on radio or MTV, but No Limit's records sold very well, and Tru -- a group he formed with his younger brothers Silkk the Shocker and C-Murder -- had Top Ten R&B hit albums. His success in the recording industry inspired him to make I'm Bout It, an autobiographical comedy-drama titled after Tru's breakthrough hit. Master P financed the production himself, and when he found no distributor, it went straight to video in the summer of 1997.
His next film, I Got the Hook Up, appeared in theaters during the summer of 1998, concurrent with the release of his album MP da Last Don. In between flirtations with the sports world -- including a tryout with the NBA's Toronto Raptors and negotiating the NFL contract of Heisman Trophy winner Ricky Williams -- Master P recorded 1999's Only God Can Judge Me. Ghetto Postage and Game Face followed. The double CD Good Side, Bad Side appeared in 2004 and marked P and No Limit's new relationship with the label/distribution company Koch. Both Ghetto Bill and Living Legend: Certified D-Boy arrived a year later. The 2007 compilation Featuring...Master P rounded up some of the rapper's collaborations.
Percy Robert Miller (born April 29, 1967) known by his stage name Master P or his business name P. Miller, is an American rapper, actor, entrepreneur, investor, author, filmmaker, record producer and philanthropist. He is the founder of the record label No Limit Records, which was relaunched as New No Limit Records through Universal Records and Koch Records, then again as Guttar Music Entertainment, and finally, currently, No Limit Forever Records. He is the founder and CEO of P. Miller Enterprises, an entertainment conglomerate, and Better Black Television, a cable television network.
Miller gained fame in the late 1990s with the success of his hip-hop group TRU as well as his fifth solo rap album Ice Cream Man, which contained his first single "Mr. Ice Cream Man". In 1997, after the success of one of his biggest singles to date, "Make 'Em Say Uhh!," went double platinum, Miller grew further in popularity. Then Miller released his second platinum album Ghetto D. Miller also starred in his own street film, mostly based on his life, I'm Bout It, which was very successful.
In 1998, P. Miller released his most successful album to date MP Da Last Don. The album was also based on a film that Miller produced, which came out earlier that year with the same name. The album hit #1 on the Billboard Top 200 chart, selling over 400,000 copies in a week. The album was certified 4x platinum, with over four million copies sold, making it Miller's highest selling album. All the hooks on Da Last Don were sung by Mississippi born and bred artist Alicia Corley, stage name MC Attitude, who eventually sued Master P for non-payment. Master P's defense was that MC Attitude was too young to enter into a legal contract and that she sang the hooks for soda pop and pizza puffs. In 1999, Miller released his eighth album, Only God Can Judge Me. It was not as successful as his previous album, though it still managed to reach a gold certification. Miller also starred in the movie, I Got the Hook Up, with A.J. Johnson, and created the soundtrack of the same name. On November 28, 2000, he released his ninth album, Ghetto Postage, which found success selling 500,000 copies, but it did not compare to his earlier more successful releases.
In the early 2000s, as No Limit Records popularity was slowly declining, so was Miller's. Miller re-launched No Limit Records as New No Limit Records. In 2001 Miller would released his tenth album entitled Game Face. In 2003, Miller starred in the film Lockdown. In 2004, Miller released his eleventh album, Good Side, Bad Side it charted number 1 on the Billboard Independent Albums chart and sold 300,000 copies. The same year, Miller released his first independent album Living Legend: Certified D-Boy on his new label Guttar Music, and the album only sold 75,000 copies.
In 2013 Forbes estimated Miller's net worth at nearly $350 million, which put him as the third richest figure in hip hop at the time. On December 6, 2013, Miller released his thirteenth studio album The Gift on his newly founded label No Limit Forever Records.http://www.celebritynetworth.com/articles/entertainment-articles/how-master-p-turned-10000-into-a-350-million-business-empire "Master P, Silkk the Shocker in Los Angeles weapons bust". The Smoking Gun, documents from Los Angeles County Sheriff's Department. 1 February 2005. Date Of Birth: 04/29/1967
Percy Robert Miller was born and raised in New Orleans in the Calliope Projects. He attended Booker T. Washington High School & Warren Easton High School. Having played on the basketball team, Miller then attended the University of Houston on an athletic scholarship, but he dropped out months into his freshman year and transferred to Merritt College in Oakland, California to major in business. After the death of his grandfather, Miller inherited $10,000 as part of a malpractice settlement. Miller opened a record store in Richmond, California called No Limit Records, which later became the foundation for his own record label of the same name.Erlewine, Stephen Thomas. "Master P Biography". allmusic.com. Retrieved August 20, 2013. "Master P". biography.com. A&E Networks. Retrieved August 20, 2013.
ContentsMusic career1.1 Early works1.2 1995–2000: Return to New Orleans and mainstream success1.3 2001–05: The New No Limit1.4 2005–07: Guttar Music1.5 2010–present: No Limit Forever & current works
On March 14, 1991, Master P released his debut studio album Get Away Clean which was quickly followed by his second album Mama's Bad Boy, in April 1992. Both albums were released through In-A-Minute Records. In 1993, Master P released his first collaboration album with his group TRU entitled Damn. Master P released his third studio album The Ghettos Tryin to Kill Me! in March 1994; it was later re-released in 1997 as a limited edition under Priority. That same year Master P collaborated on the No Limit compilation albums West Coast Bad Boyz, Vol. 1: Anotha Level of the Game & West Coast Bad Boyz: High fo Xmas. On February 28, 1995, Master P released his fourth studio album 99 Ways to Die. Master P and TRU released their third album True in 1995, which was the group's first major release after two independent albums. The album reached #25 on the Top R&B/Hip-Hop Albums and #14 on the Top Heatseekers. The album was known for its first single and one of Master P's best known songs "I'm Bout' It, Bout It". He also worked on the compilation album, Down South Hustlers: Bouncin' and Swingin' during that year.
1995–2000: Return to New Orleans and mainstream success
In 1995, Master P moved from Richmond, CA back to New Orleans to relocate No Limit Records with a slew of new artists and in-house producers Beats By the Pound. On April 16, 1996 Master P released his fifth album Ice Cream Man. It contained his hit single from the album "Mr. Ice Cream Man", which accelerated Master P's rise to fame. Later in 1996, Master P returned with TRU to work on Tru 2 da Game, which would not be released until February 1997. At that time TRU was reduced to a trio with just Master P alongside his brothers C-Murder and Silkk the Shocker. On September 2, 1997, Master P released his breakthrough album, Ghetto D. The first week sales of the album were the highest of any of Master P's albums, selling over 761,000 copies, and it went on to go certified triple platinum. It contained the hit single "Make 'Em Say Uhh!", Master P's highest charting single to date. The song earned him an MTV Video Music Award nomination the following year for "Best Rap Video", but lost to Will Smith's "Gettin' Jiggy Wit It". On June 2, 1998, P. Miller released his seventh and best selling album to date MP Da Last Don. Master P released a film of the same name earlier that year. The album debuted at #1 on the Billboard Top 200 charts selling over 400,000 copies in its first week, and went on to sell over four million copies. On October 26, 1999 Master P. Miller released his eighth studio album Only God Can Judge Me, which contained his single "Step To Dis". The album went certified gold, selling over 500,000 copies. In 1999, Master P & TRU released their fifth studio album Da Crime Family. On November 28, 2000, he released his ninth studio album Ghetto Postage which contained his hit singles "Bout Dat" & "Souljas". Also in 2000, Master P and his new group 504 Boyz released their debut album Goodfellas, which peaked at #1 on the Top R&B/Hip-Hop Albums and contained their hit single, "Wobble Wobble".
2001–05: The New No Limit
On December 18, 2001, Master P released his tenth studio album Game Face, the first Master P album released on The New No Limit, which had a partnership with Universal Records. In 2002, The 504 Boyz released their second album Ballers. Both albums charted it high on the Hip-Hop charts, but shortly after, No Limit began to declined in popularity. Record sales as well as roster changes and lawsuits caused No Limit Records to file for bankruptcy on December 17, 2003. Master P's eleventh album, entitled Good Side, Bad Side, was released on March 23, 2004, debuting at #1 on the Billboard Independent Albums chart. Master P & hip hop group TRU released their last album The Truth in 2005.
2005–07: Guttar Music
In 2005, Master P and his son Romeo Miller formed the independent label Guttar Music. On April 26, 2006, P. Miller released his twelfth studio album Ghetto Bill. It contained the single "I Need Dubs," which sampled LL Cool J's "I Need Love". On November 29, 2005, P. Miller released his first independent album Living Legend: Certified D-Boy on Guttar Music. Master P and 504 Boyz also released their last album entitled Hurricane Katrina: We Gon Bounce Back that year, and it was dedicated to the victims of Hurricane Katrina. In 2007, Master P released a collaboration album with Romeo titled Hip Hop History that sold 32,000 copies worldwide.
2010–present: No Limit Forever & current works
On December 6, 2010, it was announced that Master P was going on a new tour with his brother Silkk The Shocker and his son Romeo entitled No Limit Forever International. On February 8, 2011, Master P was featured on rapper Gucci Mane's track entitled "Brinks". It was his first recorded song in over four years. On 10 August 2012, he performed at Detroit, MI rap duo Insane Clown Posse's 12th Annual "Gathering of the Juggalos" concert. On November 16, 2011 Master P released his first mixtape and first solo project in over 6 years, entitled TMZ (Too Many Zeros). On August 2, 2012 it was announced that Master P was working on his thirteenth studio album Boss Of All Bosses. On September 17, 2012 Master P released snippet of an upcoming single entitled "Friends With Benefits" featuring Houston rapper/singer Kirko Bangz.
On January 16, 2013, Master P released his second official mixtape entitled Al Capone as promotion for his Boss Of All Bosses album. Then on February 12, 2013 Master P released his first collaboration mixtape entitled New World Order with his new group, Louie V. Mob, which includes himself, Atlanta rapper Alley Boy, and Washington, DC rapper Fat Trel . On August 6, 2013, Master P released his third official mixtape entitled Famous Again as promotion for his Boss Of All Bosses album, it featured appearances from Rome, Silkk The Shocker, Dee-1, Young Louie, Play Beezy, Gangsta, Howie T, Clyde Carson, Game, Chief Keef, Fat Trel, Alley Boy, Problem, Wiz Khalifa, Tyga, and Chris Brown, as well as production from 1500 & Nothin, Young Bugatti, Stiv Schneider, The Composer, and JB. On December 6, 2013, Master P released his thirteenth album entitled The Gift.
On January 23, 2014, it was announced that The Gift would be re-released on February 21, 2014, as a Video album with a music video for every song, and that it would be entitled The Platinum Gift. On February 6, 2014, it was announced that Master P was working on two new albums, Ice Cream Man 2, which is a sequel to his critically acclaimed debut major label album Ice Cream Man, and Boss Of All Bosses. On February 28, 2014 Miller released his fifth mixtape The Gift Vol. 1: Return of The Ice Cream Man.
On January 5, 2015 Master P released his second collaboration mixtape entitled We All We Got with his new group Money Mafia, which includes himself, his son Maserati Rome, Ace B, Young Junne, Eastwood, Gangsta, Play Beezy, Calliope Popeye, Flight Boy, and No Limit Forever in-house producer Blaq N Mild. The mixtape would also include a surprise feature from fellow well-known New Orleans rapper Lil Wayne, on the track "Power". On February 9, 2015 Master P released his third collaboration mixtape entitled #CP3 with his No Limit Forever artist and fellow New Orleans rapper Ace B. On April 20, 2015 Master P released his fourth collaboration mixtape entitled Hustlin with his group Money Mafia. On June 4, 2015 it was announced that Master P's newest group Money Mafia would be releasing their debut album in 2015 entitled Rarri Boys. On June 8, 2015 Master P along with Money Mafia would release their first single from Rarri Boys entitled "Bonita". On July 16, 2015 Master P released his fifth collaboration mixtape entitled The Luciano Family with his group Money Mafia."WATCH THE GATHERING OF THE JUGGALOS ALL WEEKEND ON PSYCHOPATHICLIVE.COM!". Retrieved 2012-08-11. Master P – TMZ (Too Many Zeros) Hosted By DJ Greg Street & No Limit Records. Livemixtapes.com. Retrieved on 2013-01-04. Master P "The Godfather" Album (coming soon) | TruTankSoldiers.com – No Limit Forever Records. TruTankSoldiers.com (2012-08-02). Retrieved on 2013-01-04. Master P feat. Kirko Bangz Friends with Benifits | TruTankSoldiers.com – No Limit Forever Records. TruTankSoldiers.com (2012-09-17). Retrieved on 2013-01-04. BREAKING HEAT: @MasterPMiller Ft. @KirkoBangz "Freinds With Benifits". AllHipHop.com (2012-09-17). Retrieved on 2013-01-04. Master P Songs – Friends With Benefits [Full Version. HotNewHipHop (2012-09-23). Retrieved on 2013-01-04. Master P feat. Kirko Bangz "Friends With Benefits" (Radio) on YouTube (2012-09-17). Retrieved on 2013-01-04. Master P "AL CAPONE" MIXTAPE (COMING SOON!) | TruTankSoldiers.com - No Limit Forever Records http://www.trutanksoldiers.com/?p=1287 "Master P - Al Capone". LiveMixtapes. Retrieved 9 March 2015. "Master P - Al Capone Hosted by No Limit". DatPiff. Retrieved 9 March 2015. http://www.trutanksoldiers.com/?p=1242 "Louie V Mob - New World Order". LiveMixtapes. Retrieved 9 March 2015. "Louie V Mob - New World Order Hosted by No Limit". DatPiff. Retrieved 9 March 2015. "Master P - Famous Again". LiveMixtapes. Retrieved 9 March 2015. "Master P - Famous Again Hosted by No Limit Forever". DatPiff. Retrieved 9 March 2015. HipHopDX (6 August 2013). "Master P "Famous Again" Cover Art, Tracklist, Download & Mixtape Stream". HipHopDX. Retrieved 9 March 2015. "Master P Offering $10,000 To A Lucky Fan Who Buys His Album 'The Gift' - XXL". XXL. Retrieved 9 March 2015. on 12 January 2014 (2014-01-12). "MUSIC: Master P Makes History with the First Hip Hop Visual Album | TruTankSoldiers.com - No Limit Forever Records". TruTankSoldiers.com. Retrieved 2014-02-12. on 23 January 2014 (2014-01-23). "VIDEO: Master P "Lonely Road" Official Music Video – New Video Album Drops Feb 21st 2014 | TruTankSoldiers.com - No Limit Forever Records". TruTankSoldiers.com. Retrieved 2014-02-12. on 06 February 2014 (2014-02-06). "Master P Announces 10K Gift Album Golden Ticket Winner, Plus New Video Album and Mixtape @masterpmiller | TruTankSoldiers.com - No Limit Forever Records". TruTankSoldiers.com. Retrieved 2014-02-12. "Master P - The Gift: Return Of The Ice Cream Man Hosted by DJ Swamp Izzo". DatPiff. Retrieved 9 March 2015. Philip Cheek. "Master P - The Gift (Return Of The Ice Cream Man)". HotNewHipHop. Retrieved 9 March 2015. "Master P - The Gift (Return Of The Ice Cream Man)". LiveMixtapes. Retrieved 9 March 2015. "Money Mafia - We All We Got Hosted by No Limit Forever". DatPiff. Retrieved 9 March 2015. Rose Lilah. "Money Mafia - We All We Got". HotNewHipHop. Retrieved 9 March 2015. "Money Mafia - We All We Got". LiveMixtapes. Retrieved 9 March 2015. "Lil Wayne And Master P Are After 'Power' On Gritty New Collaboration - MTV". MTV News. Retrieved 9 March 2015. Rose Lilah. "Master P & Ace B - CP3". HotNewHipHop. Retrieved 9 March 2015. "Master P & Ace B - #CP3". LiveMixtapes. Retrieved 9 March 2015. http://www.datpiff.com/Master-P-Hustlin-mixtape.701185.html http://www.hotnewhiphop.com/money-mafia-hustlin-new-mixtape.115805.html http://www.livemixtapes.com/mixtapes/33645/master-p-money-mafia-hustlin.html http://moneymafiamob.com/2015/06/04/money-mafia-no-limit-forever-summer-2015-trailer/# http://moneymafiamob.com/2015/06/08/bonita_money_mafia_download/# https://www.youtube.com/watch?v=CgmxHMMhtWw http://www.datpiff.com:80/Master-P-ft-Money-Mafia-The-Luciano-Family-mixtape.723169.html http://www.livemixtapes.com/mixtapes/35317/money-mafia-master-p-the-luciano-family.html https://soundcloud.com/moneymafiamob/sets/lucianofamilymixtape
In 1998, Miller ranked 10th on Forbes magazine's list of America's 40 highest paid entertainers, with an estimated income of $56.5 million. In 2009, on Forbes in his mogul career, his income was estimated at $661 million, making Miller, at the time, the highest paid hip hop entertainer in the world. In 2013, Miller's financial status as an American rap mogul is a net worth estimated at $350 million, making him the #3 highest paid hip hop entertainer.
Film and television career
Since 1997, Master P has been in numerous feature and straight to DVD films, and in television shows. His filmography includes Uncle P, Uncle Willy's Family, Soccer Mom, Gone in 60 Seconds, Toxic, Foolish, and I Got the Hook Up. Miller recently teamed up with Romeo to develop a children's cartoon titled 'Gee Gee The Giraffe. The show is true to the duo's mission to produce positive, educational, and entertaining content for African-American children. Animation has been employed by the Millers on prior occasions such as their February 2008 cartoon version of their music video for the song "Black History." Miller has also made history as the first hip-hop entrepreneur to own a cable television network, Better Black Television (or BBTV011, which was meant to promote positive messages and content to the African American culture. The network was launched in 2009. Executives include Denzel Washington, Derek Anderson of the Charlotte Bobcats, DJ Kool Herc, and Bo Derek. Miller is starring in a new film with his protege Gucci Mane, entitled Get Money, which is based on his book of the same name. Master P also starred in Romeo! on the children's network Nickelodeon from 2003 to 2006. He was also a contestant on Dancing with the Stars (U.S. season 2), replacing his son Romeo Miller who dropped out due to an injury. He partnered with Ashly DelGrosso and received a total score of 8 out of 30 for his pasodoble, the lowest score in the show's history. He was eliminated on Week 4. In 1999, he had a small run in World Championship Wrestling (WCW), where he led a professional wrestling stable called The No Limit Soldiers in a feud with Curt Hennig's The West Texas Rednecks.
On June 10, 2015 it was announced that Master P & his family, would be starring in their own reality show entitled Master P's Family Empire it is scheduled to be aired on Reelz sometime in November."Master P Net Worth: How Much Does He Make? - The Urban Daily". The Urban Daily. Retrieved 9 March 2015. "Master P Net Worth". TheRichest. Retrieved 9 March 2015. "SOHH.com - Diddy, Jay-Z & Master P Top "20 Richest Rappers Alive Today" List - For The Best In Hip-Hop/Urban News - SOHH.com". For The Best In Hip-Hop/Urban News - SOHH.com. 12 April 2015. http://www.vibe.com/2015/06/master-p-family-empire-show/
Business career and ventures
Aside from being a rapper, Master P is a successful entrepreneur and investor. He was one of the first rappers to take notice and advantage of the retail potential of the music industry. As an investor, Master P was one of the first rappers to build a business and financial empire by investing in a wide range of business ventures from a variety of industries. He utilized a strategy of investing his business profits into other business ventures and investments. He has since invested the millions of dollars he made from his No Limit record company into a travel agency, a Foot Locker retail outlet, real estate, and stocks, as well as film, music, and television production, also toy making, a phone sex company, clothing, telecommunications, a jewellery line, auto accessories, book and magazine publishing, car rims, fast food franchises, gas stations, and more. His sports management agency No Limit Communications, a joint venture with marketing guru Djuan Edgerton, was a surprising success. No Limit Enterprises quickly became a financial powerhouse. According to Black Enterprise magazine, No Limit Enterprises grossed $110 million in revenue in 1998 alone. This level of success inspired other Hip Hop artists to branch out into other business ventures and investments. Miller also has own line of beverages, called "Make ‘Em Say Ughh!" energy drinks. Miller has also made a foray into mass media, where he founded Better Black Television, a cable television network in November 2010 based in New Orleans, making him the first hip hop entrepreneur to establish a cable television network.
As founder and CEO of No Limit Entertainment, Miller at one time presided over a business empire that included No Limit Records, Bout It Inc., No Limit Clothing, No Limit Communications, No Limit Films, No Limit Sports Management, P. M. Properties, and Advantage Travel. Miller represented former NFL running back Ricky Williams when he was drafted by the New Orleans Saints, however the deal was rated the worst contract for a player in NFL History by ESPN. Miller also manages the music, film, and television career of his son, rap star Romeo Miller, as well as pop star Forrest Lipton and rap star Gucci Mane. Miller was also the executive television producer for his teenage daughter Cymphonique’s Nickelodeon Show, How To Rock, and the co-creator Romeo!, the hit Nickelodeon television show that stars his son.
Before Master P, rappers had historically focused more on the artistic and glamourous side of Hip Hop while paying very little attention to the business and financial aspects. All that changed in 1996 when Master P signed a groundbreaking music distribution deal with Priority Records, one where No Limit Records would retain 100% ownership of their Master Recordings and keep 85% of their record's sales while giving Priority 15% in return for pressing and distribution. Master P went on to make hundreds of millions of dollars from this deal. Additionally, Master P invented many innovative marketing techniques. According to Wendy Day, CEO of the Rap Coalition, "Master P had a whole marketing movement. He was the first person to market the way a corporate entity like IBM would market to their clientele." Whereas the traditional model for marketing records was to spend millions of dollars on expensive videos and air play, Master P didn't have such a luxury.
As an independent artist, he had to find a way to build platinum record selling demand on a limited budget. He began selling tapes out the trunk of his car in every city and town in America where there was potential demand for his music. He gave out free samples to people with expensive cars and had them playing his music all throughout their neighborhoods. This street level guerrilla marketing technique set the early foundation to build a larger fanbase for the future. After signing his historic deal with Priority, P began a high volume business model of cranking out as many records as possible, as frequently as possible. He branded all his albums, so that the No Limit brand became more important than the actual artist's name. Master P cross-promoted all his artists and albums inside the album covers. He also used pen and pixel graphics and mafia-inspired themes to make his albums stand out. He offered 20 songs per album when as most albums offered 15 or less. He turned his artists into Marvel comic book-like characters rather than just rappers. He made sure his artists were #1 on SoundScan every time they released an album, to build the perception of popularity. He used inexpensive videos to promote his artists, and he cross promoted and tied them altogether. Brand image became more important than just music quality. Master P's record labels have sold 75 million records as a result of his innovative marketing strategies.
Miller had a contract with two different NBA teams: the Charlotte Hornets during the 1998 pre-season, and the Toronto Raptors in 1999 pre-season. He also played in the Continental Basketball Association (CBA) for the Fort Wayne Fury. In 2004, he played for the ABA's Las Vegas Rattlers. He took part in the 2008 McDonald's NBA All-Star Celebrity Game and scored 17 points.NEIL STRAUSS (May 13, 1998). "How a Gangsta Rapper Turns Entrepreneur; At 28, Master P Has Created One Of the Biggest Independent Labels". New York Times. Retrieved 9 July 2013. Kyle Harvey (April 24, 2014). "Master P’s wife reportedly wants $67 million in divorce case". MSNBC. Retrieved 28 July 2014. "Better Black Television". Marketwatch. 2008. Retrieved 9 July 2013. Thomas Neumann (February 19, 2009). "The worst contracts in NFL history". ESPN. Chris Richburg (November 20, 2006). "Master P Hits Wall Street With New Book ‘Guaranteed Success’". Allhiphop. Retrieved 28 July 2014. "Master P - Biography". Biography.com. Retrieved 9 July 2013. Rosen, Craig (1999-01-29) Master P: Takes 'A Long, Long, Long Shot' At The NBA at the Wayback Machine (archived August 25, 2007). music.yahoo.com Rosen, Craig (1999-09-16) Master P: The Rapper Becomes a Raptor at the Wayback Machine (archived November 24, 2006). music.yahoo.com "New Orleans Stars Win 2008 Celebrity Game". Nba.com. 2008-02-16. Retrieved 2012-01-07.
"Brick To A Million"
On Master P's new track "Brick to a Million", with Fat Trel and Alley Boy, Master P rapped lyrics that many interpreted as a diss to Kanye West and Lil Wayne. On the song, he raps, "New niggas wearing dresses, fuck it, I ain't scared to address it, Gangsta niggas on skateboards, I'm at the house breaking motherfucking headboards, Real niggas stand up."
During an interview with Power 106's Big Boy's Neighborhood, Master P cleared up misconceptions about the lyrics, stating that he was not addressing those rappers in particular but was instead talking about a radio station employee who told him he was finished. "Even that, that ain't a diss. I never made a diss record. Like I said, a lot of people, if you feel salty behind that, then I could say if the shoe fit well, I'm not afraid to address it," he said. "I just feel like in Hip Hop, we've got to stick to whether we're going to be real or we not. Like I said, I'm just addressing what I see. To be honest with you, that particular song wasn't about nobody in Hip Hop but I think people taking it like that. This was one of these guys that worked at the radio station and didn't believe in me and told me it was over for me. He ridin' up on a skateboard and got a little mini-skirt on. This a new dude into the business, and he telling me it's over for me."
Master P, who was rumored to have issues with Cash Money Records back in the day, said that if the rappers took offense to the song, they might want to rethink their choices. But he insists that he has no beef with either of them. "If you feel guilty about something, then that's something you need to address about with yourself," he said. "Y'all gotta realize, we really from the streets. If there really was a feud, there would have been a problem. But I got love for Baby and them, Lil Wayne. They come from where I come from. It's always been a competition. Everybody want to be the best.""Master P Clarifies Alleged Kanye West & Lil Wayne Diss Track". Hiphopdx. Feb 5, 2013. Retrieved 14 July 2013.
Miller has been known for his deep-toned, aggressive enunciation and his story-telling rhymes focusing on poverty, social injustice, drugs and drug dealing, police brutality, and hope. Miller is also known for his catchy melody hooks. Miller is also known for carrying a theme for each of his album and his unique musical ability to connect with his audience.http://www.sohh.com/5-reasons/master-p-famous-again/ Jason Birchmeier. "Ice Cream Man - Master P - Songs, Reviews, Credits, Awards - AllMusic". AllMusic. Retrieved 9 March 2015. "Master P". Archived from the original on 2 October 2007. Retrieved 9 March 2015.
Miller has been known for not only his music but mostly for his entrepreneurship, due to creating and branding the highly successful independent record label No Limit Records, as well as his other business ventures.
Miller is held in high esteem by other hip hop artists as well. During an interview after meeting Miller, Atlanta rapper/entrepreneur 2 Chainz stated, "This is my first time meeting [him]. I just want to let him know how he influenced the whole South in Hip-Hop." 2 Chainz went on, "We used to argue people like they ain’t understand why we appreciated Master P and his music. It was more than that. I felt like it was his grind, his hustle. He actually put music out like every week. I even heard stories about some of the songs never even being mixed before. It was just about giving the fans what they needed. And he the reason why a lot of us are here, including myself."http://www.nytimes.com/1998/05/13/arts/gangsta-rapper-turns-entrepreneur-28-master-p-has-created-one-biggest.html?pagewanted=all&src=pm "Happy Birthday, Master P!". XXL. Retrieved 9 March 2015. "Master P: The Forgotten Hip Hop Mogul". Hip Hop Vibe. Retrieved 9 March 2015. "Exclusive: 2 Chainz Has A Fan Moment With Master P at 2013 BET Awards". Vibe. Retrieved 9 March 2015.
Accolades and honors
In 1999, Master P won the award for "Favorite Rap/Hip-Hop Artist" at the American Music Awards.
In 2005 Miller was ranked at #36 by VH1 in their list of 50 Greatest Hip Hop Artists. On September 29, 2008 Miller's single "Make Em Say Ugh" would be ranked at #94 by VH1 in their list of 100 Greatest Hip-Hop Songs.
BET named Miller #28 in the 'The Most Influential Rappers of All Time'. BET would also list Miller as one of 'The 25 Influential Black Music Execs'.
On November, 2011 Miller's son Romeo Miller would perform at the 2010 Hip Hop Honors, along with his brother Valentino Miller, his cousins Lil' D and Black Don, and his uncle Silkk The Shocker, as well as Trina, Gucci Mane, and Mystikal to honor Master P and No Limit Records.
On December 11, 2012, DJ 5150 and DJ Hektik released a tribute mixtape to Master P entitled Uptown Veteran.
On July 10, 2013, Miller was be inducted into the Louisiana Music Hall of Fame, making him the first hip hop artist to be inducted.
On January 20, 2015, Montreal R&B/Hip Hop artist Xav released a song with Master P called "Bout It Bout It", from his upcoming Zeeky EP, paying homage to Master P's 1995 international hit. The music video, which also features Master P, premiered on Vibe.com the same day."Ep. 068 - 50 Greatest Hip Hop Artists (50-1) (2 Hours) - The Greatest - Episode Summary, Highlights, and Recaps - VH1.com". Retrieved 9 March 2015. "VH1’s 100 Greatest Hip-Hop Songs". Stereogum. Retrieved 9 March 2015. http://www.bet.com/music/photos/2011/09/50-most-influential-rappers.photo2.html#!090611-music-most-influential-rappers-master-p "25 Influential Black Music Execs". BET.com. 3 June 2013. Retrieved 9 March 2015. ""2010: Hip Hop Honors Tribute Performance: Master P" | Show Clip". VH1. Retrieved November 19, 2011. "Mixtape Release Dates: Papoose, Master P, Red Cafe, Birdman". HipHop DX. Retrieved 3 December 2012. "Master P Becomes First Rapper Inducted Into The Louisiana Music Hall of Fame". XXL. "Premiere: XAV Feat. Master P ‘Bout It Bout It’ (Video)". Vibe. Retrieved 9 March 2015. "Video Premiere: XAV - Bout It Bout It (Feat. Master P)". BlakMusicFirst. Retrieved 9 March 2015.
ContentsPersonal life1.1 Philanthropy1.2 Family1.3 Politics1.4 Author
Miller has dedicated his time to communities through P. Miller Youth Centers and his P. Miller Food Foundation for the Homeless. On July 12, 2005, Willie W. Herenton Jr, the mayor of Memphis, Tennessee presented Miller with the key to the city. On April 27, 2010 Miller along with his son Romeo was awarded the Certificate of Special Recognition, from Congress member Maxine Waters.
He married his wife Sonya Miller in 1989. He has nine children. Percy Romeo (25), Vercy (24), Veno (23), Tytyana (23), Intylyana (22), Cymphonique (18), Hercy (18), Itali (16), Mercy (12). His daughter is singer and actress Cymphonique Miller, who starred in her own Nickelodeon sitcom How To Rock. His son, rapper Romeo, also appeared on Nickelodeon in his own self-titled sitcom, Romeo! (2003 - 2006). Rappers Silkk the Shocker and C-Murder are his brothers. He is also the younger cousin of producer and rapper Mo B. Dick.
In late 2007, Miller got actively involved in politics, whereby he supported and encouraged voter participation. Miller was an early supporter for the candidacy of Illinois senator and subsequent U.S. president Barack Obama. On December 30, 2010 it was announced that Miller and his son Romeo would attend and host an event with Michelle Obama for Anti-Obesity.
In 2007, Miller released his book "Guaranteed Success," a business, financial, and self-help book with Urban Books/Kensington Books. Drawn from his involvement in Donald Trump's empowerment seminars, and inspired by the work of Robert T. Kiyosaki, in "Guaranteed Success" Miller addresses the importance of having business and entrepreneurial skills as well as financial literacy as the cornerstones to financial success. Miller also addresses the issues of self and self-esteem, offering a method for overcoming fear and other obstacles and that prevent us from taking the right steps toward financial freedom.HipHopDX (5 August 2008). "Memphis Mayor Presents Master P With Key To The City". HipHopDX. Retrieved 9 March 2015. "Romeo, Master P Help Launch Healthy Lifestyle Tour Aimed at Kids in Los Angeles". BallerStatus.com. Retrieved 9 March 2015. "Master P. Endorses Barack Obama; Issues Challenge To Media - HipHop-Elements.com". Retrieved 9 March 2015. "AllHipHop " Master P. Pays Oprah A Visit; Attends Barack Obama Fundraiser". AllHipHop. Retrieved 9 March 2015. Wes Barrett. "Rap Artists Master P, Lil' Romeo to Promote Michelle Obama Anti-Obesity Initiative". Fox News. Retrieved 9 March 2015.