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New Look

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  • Formed: Toronto, Ontario, Canada
  • Years Active: 2000s


Biography All Music Guide

All Music Guide:

Electro-pop duo New Look walk the line between past and future, combining a love for analog equipment with a controlled, confident approach to songwriting. Comprised of singer/synth player Sarah Ruba (who also works as a model) and her husband, producer and multi-instrumentalist Adam Pavao, they began collaborating together after meeting in Toronto in 2005. A year later, after recording some demo tracks, the pair relocated to Brooklyn to be closer to the fashion industry, got married, set up a studio, and recorded their debut EP, How’s My Hair? Their minimalist sound, creative synergy, and fashion-forward personal style gained them a growing following over the next two years, when they began working on their first full-length. Recorded over the course of three years in Berlin, Brooklyn, and Hamilton, Ontario -- with some time taken time off in 2010 to move to Berlin and finally, Toronto, as well as go on tour with the xx -- their self-titled record arrived on !K7 in fall 2011.