Red Rooster

All Music Guide:

An alt country band whose brand of rootsy Americana blends folk, blues, rock and hip-hop and a sharp dose of what might be called Mexican klezmer into a sound that is somehow both startlingly fresh and familiar at the same time, Red Rooster was formed in New York City in 1998 by friends Jay Erickson (lead vocals, acoustic guitar, harmonica) and Nat Zilkha (lead guitar, dobro). The two played initially as a duo but gradually expanded into a full band with Ted Shergalis on fiddle, Jamie Forrest on bass and mandolin, and Miles Crawford on drums, although Red Rooster is likely to feature horns, DJs, turntables, and even full choirs on any given night. The band self-produced and released Porch Songs in 2003, following it with the novel and ambitious double-disc Dose in 2005, which featured ten original songs done up in full 21st century electric style on the first disc with the same ten songs done stripped down and acoustic on the second disc, a concept that could have easily been indulgent and repetitive but worked wonderfully, allowing each tune to reveal itself in different ways.

Wikipedia:

Red Rooster is an Australian fast food chain which sells roasted chicken and related products.

History [edit]

The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer Emporium (later part of Coles Myer) purchased the business in July 1981. In 1992 Red Rooster bought the Big Rooster chain to expand into the eastern states, and renamed the stores "Red Rooster". In May 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited, which owned the competing Chicken Treat fast food chain. As of 2012 there were over 360 Red Rooster stores, in all states and territories of Australia except Tasmania.

In April 2007, Red Rooster and Chicken Treat were sold for A$180 million to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital.

In April 2009, the Red Rooster chain in New Zealand closed its stores.

Red Rooster employs over 7,500 people.

In 2010, Red Rooster was moving company-owned stores to franchises.

In June 2011, Quadrant Capital sold Quick Service Restaurants, which owns the Red Rooster chain, for A$450 million to Archer Capital.

Marketing and promotions [edit]

Over the years, Red Rooster has utilised various slogans and campaigns but they mainly focus on the name "Red Rooster" or at least the word "Red".

In 2010, Red Rooster ceased advertising kids' meals under an agreement made with The Australian Association of National Advertisers as a matter of social responsibility.

In 2010, Red Rooster was a sponsor of the factory-backed Holden V8 Supercars Series team.

In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.