Watch: Eminem Launches a Sneaker Shop Show
A shoe from Detroit's Burn Rubber shop
Eminem's Shady Films production company has broke into YouTube's burgeoning original programming market with Detroit Rubber, a six-part online series that documents the popular Detroit sneaker shop Burn Rubber. The first episode features a cameo by the MC himself, as he saves the day with a pair of prized Air Jordans — one a certain baseball star had to have. Watch and learn how things get done below... more »